Digital Presence Management Jeff Boe
What Is Digital Presence?
Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person.
To succeed, every business in the world needs a strong digital presence.
A complete digital presence includes:
Social media profile & posts
Online directory listings
Organic search ranking
Why is it important?
Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!
Why is so much information incorrect?
Because there’s no permanent record or single source of location data online. This is a HUGE problem that you can solve.
You can help your small business take control of your digital presence by:
Getting listed everywhere
Correcting and enhancing your information
Keeping your digital presence fresh with real-time updates
Tracking the performance of your listings
Online Business Directories
How Does Your Business Look Online?
Incorrect or incomplete information online causes small businesses to lose potential customers at a cost of $10 billion per year
It actually does matter to have the exact same name,address, and phone number listed on every possible digital directory and map. Even if it doesn’t seem like a problem to you, inconsistent citations can seriously confuse search engines and hurt your Search Engine Optimization (SEO).
How Can Alpha Dog Marketing Help Your Small Business?
We can help you get listed everywhere, correct listings with bad data, and control how your business shows up everywhere online. Which in turn will help your SEO
73% of consumers lose trust in a local business when they find incorrect information about that business online
It’s not just about correcting wrong information. We can also get a your business a clickable featured message, which you can use to highlight special offers or updates, up on every one of your listings.
We can also add rich content like your logo, staff bios, photos, and hours of operation.
We also give you access to customer reviews, analytics to track your listings’ performance, and social posting on Facebook, Foursquare, and Google+.”
We can control your information across 60+ sites and apps from just one place!