Initial Marketing Plan
Our initial marketing plan required examining multiple aspects to develop a strategy that would work. We first had to break down and define the four key target demographics. To start, we needed to use language that would resonate with each demographic. We utilized direct marketing and online tools to connect with them. We then worked on communicating and connecting with each demographic to initiate interest and convince them to buy the company’s products and services.
We implemented a digital marketing strategy utilizing website design, social media advertising, and video marketing. Using a sleek, presentable interface, the website is intuitive to navigate, with the site’s pages all being accessible via a simple menu bar. Our social media outreach covered Facebook, Twitter, Pinterest, and Google Plus. Through each, we shared product information, posted relevant advice, and communicated directly with customers. We also provided videos that were posted on YouTube and Vimeo, giving customers a visual tour of the business and letting representatives speak to them.
We have effectively increased web traffic, foot traffic, phone calls, and sales. Our online outreach has driven additional visitors to their website, which in turn has raised both customer knowledge and interest about the business. People have used the web information to call in to the store and inquire about further information, which has in turn led to more people coming through the door and making purchases.