Project Description

Project Brief

The Sofa Guy is a furniture/design studio located in Thousand oaks, specializing in custom sofas, sectional, furniture, accessories and couture fabrics.  We work with them designing and implementing a full service offline and online marketing strategy.  We designed a complete program consisting of a comprehensive yearly marketing plan.   We also redesigned their website, implemented offline marketing and create ad campaigns for a myriad of magazine from 805 Living, Westlake Malibu, Luxe, North Ranch Publication. The Sofa Guy’s Online marketing strategy utilizes a variety of digital methods, including; Search Engine Marketing, Email Marketing,  Social Media Marketing, Video Marketing and Content Marketing

Design Samples

Analytics

Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research
Website Traffic Increase 83%
Retail Traffic Increase 56%
Sales Conversions 35%
Profit 68%

Initial Marketing Plan

Our initial marketing plan required examining multiple aspects to develop a strategy that would work. We first had to break down and define the four key target demographics. To start, we needed to use language that would resonate with each demographic. We utilized direct marketing and online tools to connect with them. We then worked on communicating and connecting with each demographic to initiate interest and convince them to buy the company’s products and services.

Action Plan

We implemented a digital marketing strategy utilizing website design, social media advertising, and video marketing. Using a sleek, presentable interface, the website is intuitive to navigate, with the site’s pages all being accessible via a simple menu bar. Our social media outreach covered Facebook, Twitter, Pinterest, and Google Plus. Through each, we shared product information, posted relevant advice, and communicated directly with customers. We also provided videos that were posted on YouTube and Vimeo, giving customers a visual tour of the business and letting representatives speak to them.

Results

We have effectively increased web traffic, foot traffic, phone calls, and sales. Our online outreach has driven additional visitors to their website, which in turn has raised both customer knowledge and interest about the business. People have used the web information to call in to the store and inquire about further information, which has in turn led to more people coming through the door and making purchases.

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Building A Strong Brand

Brand building is an integral aspect of business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given The Sofa Guy the chance to enhance brand awareness and equity. If you have been thinking of building a personal or business brand, then it is important for you to know that brand building takes a great deal of time, resources and a leading company that can take you there.

Achieving Excellent Results

Getting results is one of the preeminent tasks of Alpha Dog Online.  If we don’t get results for your company then we don’t succeeded as your digital marketing specialist. Furthermore, in this era of having to do more with less, companies are expecting excellent results.  The good news is that excellent results are within your grasp, but not by putting in more hours, nor burning out your team, but by partnering with a team of marketing experts to achieve excellent results.  A common theme is our overriding commitment to seek, not just any results, but excellent results — exceptional performance and impact for multiple industries.