Business owners today are increasingly looking for new and innovative ways to market their business. Due to the growth of social networking and video-sharing websites, video has become one of the best ways to capture and attract the attention of their targeted audience. The average customer today tends to search online before they buy a product or service. By utilizing an informative and engaging promotional video, businesses can significantly increase the likelihood of having their information appear on the first page of popular search engine platforms like Google, Yahoo, Bing, etc.
But where do you begin? Video marketing is not just about creating a great video, but getting your video in front of your audience…and getting it seen.
We look at video marketing as a three step process:
1) Create a high-quality video that impacts your audience, helps build trust and ultimately gets them to take action.
2) Distribution to multiple online video-sharing websites, like YouTube, Vimeo, etc
3) Optimizing your videos so they can be found in search engine results pages, like Google, Bing, Yahoo, etc.