Some might say that this is subjective. That one person’s likes differ from another. While on the surface this may be true, advertising companies have spent millions of dollars researching this and have come up with some ideas that makes sense to most of us.
These are just a few but pay special attention to the last one
Easily found – Keyword searches
Clean, professional style and look
Easily accessed information, no clutter
Looks great on all devices
Meets the needs of your target visitor
Conveys your company image
Generates sales or leads
Creating the perfect website is a combination of a clean, user friendly website with a clear call-to-action that gets the user to take action.