Real Estate Blog

Did you know that 45% of marketers say blogging is the #1 most important piece of their content strategy (Source: IMPACT)?  Real Estate blogs receive more leads, exposure, and revenue than those who do not.  In 2016, having a blog for your real estate business is vital to building a strong presence online and fostering relationships with current and prospective homebuyers.

With search engines being the leading source consumers look up information, your blog serves as a medium for offering solutions and expert advice to your target audience.  It’s a platform to share your voice and give your brand the slight edge in a seemingly crowded industry.  In fact, we’ve gathered five big reasons how starting a real estate blog will begin attracting homebuyers to your business…and why you should begin one right away.


#1 Positions Your Brand as Credible Source in Real Estate Industry

Simply put, your real estate blog is the best way to brand yourself and be viewed as a reliable source in the industry. By regularly producing content that answers your audience’s most impressing questions, you will be deemed as the “go-to guy” (or gal) in real estate. They will come looking for you for answers…in a good way! Blogging establishes trust and actually has been rated as the 5th most trusted source for accurate online information.

The key is being clear on your target audience to tailor your blog content to their needs.  Developing buyer personas is a highly effective strategy for ensuring your content attracts and engages your ideal client.


#2 Increases Brand Visibility in Search Engines

Seventy-one percent of business bloggers say their blog increased visibility in their industries (Source: Business2Community).  Companies who blog increase online real estate, positioning your posts to be found on Google and other search engines.  By implementing sound search engine optimization (SEO) practices, you will boost exposure in search where your audience is looking.  Your blog is a great way to drive traffic to your website and be noticed in the organic search results.


#3 Serves as an Excellent Lead Generation Source

Growing your leads list is the lifeline to your business.  Small businesses that blog earn 126% more lead growth than those who do not.  Your real estate blog serves as the perfect platform for generating qualified leads to your brand that creates results.  As you focus on creating quality blog content that appeals to your target audience, you attract the right visitors, thus capturing the right leads to your sales funnel.

Using tools like landing pages, opt-in forms, and email marketing software allows you to convert your content into a lead generating machine!


#4 Valuable Content to Share with Your Subscribers and Social Followers

Social media loves blog content.  If you happen to take a look at the trending topics section on Facebook, you will notice a recurring theme: most of these articles are blog posts!  Because of the sharing feature, social media channels are driving outrageous traffic to blog sites.  As you share your blog content to your social sites, you’re not only feeding followers with relevant, quality-rich content, you’ll also be increasing your online presence.

Note: Blog articles are also one of the top 3 reasons people follow brands on social media!

Email subscribers will be your fans too!  They are 3 times more likely to share your content via social media than visitors from other sources.  Sharing your blog content is a great strategy to cultivating your list with valuable content to keep them engaged with your brand and keep you “top of mind” during their homebuyer’s journey.


#5 Showcases Your Brand Personality 

People do business with those they know, like, and trust.  Your blog is a way to humanizing your brand, allowing prospective homebuyers to get a sense of who you are and how you do business.  As you know, buying a home can be an arduous process.  Their experience with your blog can give them a sense of security that you’ll be there with them every step of the way.  It goes deeper than just your business card, ad in the newspaper, or even your static website.  It reveals the passion, personality, and the “why” behind your mission.  You’ll be able to connect with your audience in a more meaningful way through your content.



Starting a real estate blog is the best marketing tool you’ll leverage to highlight your expertise, generate new leads, boost engagement with your social media followers and subscribers, increase visibility in search, and show the world who you are.  It will be your biggest asset to your online marketing strategy.  Begin yours quickly to experience a growth in your prospective homebuyer leads and your business.

To Great Success!

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Jeff Boe
Marketing & sales strategist with over 20 years experience with small to medium sized companies.