Video Marketing

Business owners today are increasingly looking for new and innovative ways to market their business. Due to the growth of social networking and video-sharing websites, video has become one of the best ways to capture and attract the attention of their targeted audience.

The average customer today tends to search online before they buy a product or service. By utilizing an informative and engaging promotional video, businesses can significantly increase the likelihood of having their information appear on the first page of popular search engine platforms like Google, Yahoo, Bing, etc.

But where do you begin?

Video marketing is not just about creating a great video, but getting your video in front of your audience…and getting it seen.

We look at video marketing as a three step process:


Advantages of video marketing are increased traffic, improved search rankings, and immediate sales revenue.

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Create a High-Quality Video

Video that impacts your audience, helps build trust and ultimately gets them to take action.

Engage Your Audience

Over 50% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign

Distribute Your Video

Distribution to multiple online video-sharing websites, like YouTube, Facebook, Vimeo, etc

Online Shoppers

90% of online shoppers at a major retailer’s website said they find video helpful in making buying decisions.

Optimize Your Video

Optimizing your videos so they can be found in search engine results pages, like Google, Bing, Yahoo, etc.

Mobile Video

Online video now accounts for 50% of all mobile traffic


Creating a video is the key component of your video marketing strategy. Before you begin, you must consider several important factors:

  • Who is your target audience and how do you best communicate to them.
  • What is your primary objective, your call-to-action, what do you want them to do. 
  • What type of video to create, an on-camera, illustrated, animated, etc
  • How long will it be, what are you going to say and where will it be distributed.

Creating a great video is not a one-size fits all approach, you must be clear on your objectives and determine the best fit for your needs.  At Leverage Marketing Group we work with your company to help develop a video marketing strategy that maximizes your results. Our team includes award-winning designers, producers and copy writers who assist you with creating the perfect online video for your business.

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Video optimization utilizes similar strategies and techniques that are implemented for search engine optimization for a website.

As you know, video is not only a great way for your customers to connect with you, but it can also improve your search engine rankings?

  • A website with video is 50 xs more likely to appear on the first page of a Google search.
  • Businesses with video content on their websites have 4 – 7 times higher customer engagement.
  • Websites with video content on their product pages have 85% more conversions.
  • Cysco Systems estimates that 90% of internet traffic will be video-based by 2016.


YouTube is by far the largest video sharing website generating over 100 Billion page views per month. Besides the king of video-sharing, YouTube, today there are an ever increasing number of video sharing sites like Vimeo, Metacafe, Daily Motion, and many others that have given business owners with limited marketing budgets the ability to distribute their content to a huge audience.

The evolution of social networking vehicles like Facebook and Twitter has further increased the reach and value of a promotional video.